The literary and general cultural magazine De Gids was founded in 1837 and is the oldest literary magazine in the Netherlands. Established as a platform for writers and scientists, De Gids brings out eight editions a year, each comprising longer essays, short stories and poetry. In 2012 De Gids celebrates its 175th anniversary. A renewal of the website content is planned together with the launch of an ebook version of each publication, and in the future De Gids will be published by the highly respected De Groene Amsterdammer. Besides the new appearance of the magazine, two lectures will be given by a prominent figure in the international literary world. By supporting the renewal of De Gids, Ammodo aims to contribute to its gaining new audiences and increasing its circulation.