Why are we so bad at describing what we smell? Why do we have words for colours but not for scents? Have we lost that capability in evolution? Or is it due to our upbringing? Asifa Majid undertakes innovative fieldwork among various cultures and peoples to find new answers to questions about connections between brains, language and culture. Asifa Majid is a Humanities laureate of the Ammodo KNAW Award 2015.