One thing is clear: we need to understand how people interact with each other and above all what motivates them to make choices in their social interactions that are positive for themselves and others as well as for future generations and the natural world. This is what the nine-member team Social Educational Neuroscience Amsterdam (SENSA) at the VU University in Amsterdam is working on. It is investigating what happens in the brains of children and adolescents during all sorts of often subconscious, social interactions, the assumption being that the sooner you understand what is going on in the young, still developing brains, the greater the chance that you, their teacher or parent, can influence them in a positive way.